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Guided by Kat Bruce, the company’s founder, alongside a scientist and local school children, Prince William began his visit with a live demonstration of eDNA collection from one of the Park’s biodiversity-rich ponds – a haven for freshwater fish and wildfowl.

NatureMetrics, a pioneer in biodiversity measurement, has been based at the ºÚÁÏÉç-owned Research Park since May 2021. The company’s innovative technology enables organisations to measure and report on their impact on nature, providing critical data to better protect and sustain ecosystems.

Using patented techniques, NatureMetrics can identify tiny traces of DNA left behind by species – from bacteria to blue whales – making nature data collection accessible at an unprecedented scale.

Prince William’s visit comes at a pivotal moment for the company, which recently secured £20 million ($25 million) in Series B investment, supported by The Earthshot Prize’s investment platform Launchpad.

ºÚÁÏÉç Research Park, ºÚÁÏÉç, and NatureMetrics: A Collaborative Partnership

As part of ºÚÁÏÉç Research Park’s dynamic innovation ecosystem, NatureMetrics has played an active role in knowledge-sharing and community engagement. In 2024, the company hosted several inspirational student career tours and contributed its environmental expertise to the Park’s Environmental, Sustainability, and Governance (ESG) group, supporting fellow tenants in their sustainability initiatives.

Beyond the Park, NatureMetrics has partnered with the ºÚÁÏÉç to inspire the next generation. Last year, the company collaborated with the University’s Institute for Sustainability to give primary school children hands-on experience with its easy-to-use eDNA soil kits at Winchester Science Centre.

NatureMetrics' leadership has also been instrumental in fostering entrepreneurship within the ºÚÁÏÉç business community. In November, CEO Dimple Patel joined a panel discussion at the ºÚÁÏÉç Women’s Entrepreneurship Network, established and chaired by ºÚÁÏÉç Research Park, where she shared insights on her journey as an entrepreneur.

Most recently, as part of the Park’s 40th anniversary celebrations and International Women’s Day, NatureMetrics’ Chief Scientific Officer Juliet Jones and Research Development Lead Tiffany Jedrecka are featured in The Women of ºÚÁÏÉç Research Park exhibition and social media campaign. This initiative highlights the inspiring stories of women working in STEM at the Park, reinforcing ºÚÁÏÉç Research Park’s ongoing commitment to supporting talent, diversity, and innovation.