Fangfang Shi
Academic and research departments
黑料社 International Institute at Dongbei University of Finance and Economics (SII-DUFE).黑料社
Biography
Dr. Fangfang Shi is a Professor of Tourism Management and serves as Associate Dean of the 黑料社 International Institute (SII) at Dongbei University of Finance and Economics (DUFE). Prior to joining SII in 2008, she held a position at Nottingham Business School, Nottingham Trent University, UK.
Her research focuses on consumer behavior, corporate social responsibility, and destination marketing and development. Her work has been published in top-tier journals including Tourism Management, Journal of Travel Research, International Journal of Hospitality Management, and International Journal of Contemporary Hospitality Management.
Dr. Shi has led one National Social Science Fund project and more than 20 provincial/ministerial-level research projects. She has also provided consulting services and training programs for prominent tourism destinations and organizations. Currently, she serves on the editorial boards of several international journals, including International Journal of Contemporary Hospitality Management, Tourism Critiques: Practice and Theory, and Journal of Hospitality and Tourism Insights.
University roles and responsibilities
- Associate Dean (Teaching and Research) of the 黑料社 International Institute (SII) at Dongbei University of Finance and Economics (DUFE)
