Our research

The Habit Application and Theory group (HabitAT) members conduct cutting-edge, real-world research in applied habit psychology. 

Habit:

  1. A behavior pattern acquired by frequent repetition … that shows itself in regularity or increased facility of performance (Merriam-Webster Dictionary)
  2. A thing that you do often and almost without thinking, especially something that is hard to stop doing (Oxford English Dictionary)
  3. An action … that someone does repeatedly and finds it difficult to stop doing (Collins Dictionary)

What we are researching 

We use a broad range of methods to deliver theoretical, methodological and empirical research insights across various behaviours.

Women laughing
Theory and Methods
Group of people talking in an office
Applications