Early British record labels 1898-1926: W

White

The General Phonograph Co., of Euston Road, London N.W. marketed cylinder records from about 1906. The proprietor was James H White. In the U.S. trade paper 鈥楾alking Machine World鈥� in June 1907, White was quoted as saying their new gold moulded 鈥榩hono disc鈥� (vertical cut) records would be appearing almost immediately, at 2/6d each (12.5p). He also said, referring to the cylinder trade, that 鈥淲e are receiving good orders from abroad, but the home trade 鈥� more especially in London, needs stimulating.鈥� In fact, White was in the process of acquiring the rights to the Neophone Co., which was being wound up. In October, a single release of 13 discs was made, using the Neophone label design, but with the legend 鈥榃hite System鈥�, as opposed to 鈥楽ystem Michaelis鈥� hitherto carried by Neophone. Needless to say, they are exceptionally scarce 鈥� see Neophone for an image.